Every claim on this site is something we would be willing to defend in a client meeting. These are the standards we hold ourselves to, and how we correct things when we get them wrong.
Every factual claim is drawn from first-party measurement, publicly verifiable data, or referenced industry research. Client metrics come from the client's own analytics.
This site is agency marketing. There is no affiliate revenue, no sponsored placement, no pay-to-be-mentioned. Third-party tools are named because we use them in client work. We receive no commission.
We use AI tools to draft, edit, and pressure-test. Final copy is read line-by-line and edited by a human. Facts, metrics, and recommendations reflect direct experience. Not hallucinated output.
If we find or are shown an error, we fix it in place and bump the Last Reviewed date. Material corrections (a metric that was wrong in a way that changed the meaning of the page) are flagged at the top of the affected page for 30 days.
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