ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews. When your buyer asks them for a recommendation, the brand cited wins. GEO is how you become the brand that gets cited. Structured, sourced, syndicated, and worth quoting.
Google AI Overviews already absorb 20–40% of informational queries, and ChatGPT is the first research step for a growing share of B2B buyers. If your brand doesn't exist inside those answers, you're invisible to the buyers who use them. That segment is not coming back to ten blue links.
AI answer engines cite content that reads like a Wikipedia paragraph: one clear claim, one credible source, one quotable sentence. We restructure your existing content into passage-level assertions, wrap them in schema the models trust, and distribute them where the training data is actually collected.
Step one of every GEO engagement is a crawler access audit. Firewalls, WAF rules, robots.txt, and server-side rendering all gate whether AI engines can ingest your content. Most sites we audit are accidentally blocking at least one major AI crawler.
Monthly prompt testing across ChatGPT, Gemini, Perplexity and Claude. Share-of-voice tracking against competitors. Brand mention detection inside AI answers. Every report shows whether your citation rate moved, not whether a keyword ranked.
0 → 47%. Citation rate in ChatGPT and Perplexity across a tracked 50-prompt set, six months after a full passage-level content refactor and entity schema rollout.
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