Google, Bing, Meta, LinkedIn. We treat paid media as a compounding cost of acquisition, not a monthly spend commitment. Landing pages, offers, creative, bids, and measurement owned end-to-end. Reported in pipeline, not impressions.
Broken conversion tracking, phantom keywords that won't ever convert, campaign structures fossilized since 2022. Before we spend on new creative, we fix measurement, because you cannot compound a return you cannot see.
A great bid can't save a weak offer. A great landing page can't save an undifferentiated ad. We start where the buyer starts: what you're selling, how it's priced, why they should click now. Then we work outward to the ad. The bid is the last lever we touch, not the first.
Mobile PageSpeed 90+, sub-two-second LCP, event tracking on every meaningful interaction, A/B testing from day one. Most PPC agencies hand off landing pages to the in-house team and then blame the page when campaigns underperform. We own the whole funnel.
Every campaign reports on the metric your CFO reads: cost per qualified pipeline. We integrate GA4, enhanced conversions, server-side tracking, and where possible your CRM. If you can't tell which ad created which deal, you can't improve it.
6.4×. Blended ROAS across Google Ads and Meta in the first 120 days after moving ads, landing pages, and tracking in-house. Previous agency was reporting 1.9× with a 34% attribution gap.
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